“We had gone through what I would describe as a “caregiver drought”. We were advertising for HHA’s and CNA’s on a regular basis, and yet couldn’t seem to ever get ahead of our need for staff.
One day I received an email advertising that Leigh Davis of DavisDelany.com would be speaking at our annual conference, so out of curiosity I popped over to their website.
It was like the floodgates opened wide! In the past, we were excited to get 3 or 4 caregiver leads per week. In the months of March, April and May, using the techniques in our ads offered by Leigh Davis, we received 104 responses to our caregiver ad!
Not only are we getting a higher number of responses to our ads, but our hiring rate has improved from 6% last year, to 15% this year, again by using the simple techniques suggested by Leigh Davis!”
Page Cole – Home Care Owner